BI: “Fewer Americans will mark Halloween, but they’ll spend a record high, making for a cheery holiday season”By admin_45 in IN THE NEWS
Excerpt from Business Insider quoting DataTrek's Jessica Rabe:
.... "There are only 72 days until Black Friday, so consumers' plans to spend a record figure individually on Halloween this year sets a positive tone going into the most important season for retail sales," Jessica Rabe, cofounder of DataTrek, said.
"Given that Halloween spend typically serves as a useful proxy for holiday shopping, that's a positive signal," she said"....
Read the full article here on Business Insider!