Excerpt from Yahoo Finance quoting DataTrek’s Jessica Rabe:
…. “DataTrek co-founder Jessica Rabe said Friday that BMW sees esports as a unique opportunity to reach its next generation of customers.
“No, many esports fans may not be able to afford a luxury car yet (or even drive…), but BMW is presenting their offerings as an aspirational purchase. This way the company will have these young adults as buyers in the pipeline when they earn enough money in the future,” Rabe wrote”….
Read the full article here on Yahoo Finance!