Excerpt from Bloomberg quoting DataTrek’s Nick Colas:
…. “Google search terms that were leading indicators of the Great Recession aren’t signaling that the current record U.S. expansion is poised to end any time soon.
That’s according to DataTrek Research co-founder Nicholas Colas, based on his reading of Google Trends data tracking queries for coupons, unemployment and television. Coupon searches are a leading indicator that U.S. consumers will seek product and service discounts as economic uncertainty increases, and they precede the actual deferral of purchases that traditional indicators measure because that doesn’t start to show in the data until unemployment is rising, Colas said in a note to clients Wednesday”….
Read the full article here on Bloomberg!