Business Insider: “Apple just issued a warning on iPhone sales, but Google Trends saw problems years ago”

Excerpt from Business Insider quoting DataTrek Research:

…. “An analysis from DataTrek Research shows interest in iPhones — Apple’s flagship product that accounts for 63% of its revenue, according to UBS — peaked in the US in September 2012, when the iPhone 5 was released. It topped out in Hong Kong in September 2014, when the iPhone 6 was released.

Declining interest among Google users comes as the iPhone’s average selling price has risen and the quality has improved, leading to consumers holding onto their phones for longer periods of time.

“The market for +$700 smartphones is a good one, to be sure,” Nicholas Colas, co-founder of DataTrek Research, told clients in a report on Thursday. “But technological disruption is all about scale and growth, not just profitability”….

Read the full article here on Business Insider!

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