BI: "Fewer Americans will mark Halloween, but they'll spend a record high, making for a cheery holiday season"

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BI: "Fewer Americans will mark Halloween, but they'll spend a record high, making for a cheery holiday season"

Excerpt from Business Insider quoting DataTrek’s Jessica Rabe:

…. “There are only 72 days until Black Friday, so consumers’ plans to spend a record figure individually on Halloween this year sets a positive tone going into the most important season for retail sales,” Jessica Rabe, cofounder of DataTrek, said.

“Given that Halloween spend typically serves as a useful proxy for holiday shopping, that’s a positive signal,” she said”….

Read the full article here on Business Insider!