Barron's: "A $658 Holiday Shopping Budget and Two Other Numbers You Need to Know"

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Barron's: "A $658 Holiday Shopping Budget and Two Other Numbers You Need to Know"

Excerpt from Barron’s quoting DataTrek Research:

…. “$658 is how much the average U.S. consumer plans on spending over the holidays this year —according to DataTrek Research. That’s up from $632 per person last year.

Older millennials will spend the most. What’s more, shoppers appear to be less price sensitive this year, and focused on convenience, according to Accenture.

More Americans say they will pay extra to buy all their gifts in one-go and fewer say they’re using cost-savings programs and special e-mailed offers. That sounds good for the retail industry”….

Read the whole article here in Barron’s!