Agence France-Presse: "Retailers look to millennials for holiday shopping cheer"

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Agence France-Presse: "Retailers look to millennials for holiday shopping cheer"

Excerpt from Agence France-Presse quoting DataTrek co-founder Jessica Rabe:

…. “Jessica Rabe, 24 and the co-owner of DataTrek Research in New York, said she and other millennials use Instagram and other social media platforms in shopping, in part for clues to a brand’s values, such as its stance on inclusion and diversity.

“The most effective companies use models of all sizes, races and backgrounds,” she told AFP in an email. “Hiring a diverse staff is also an in-store cue that shows the company cares about these issues”….

Read the whole article here!